The Power Of Love

By Mike Ashworth | August 4, 2011

Love! Stop Motion Filming! Neon colours! Post-it notes! It’s got the lot……

Brazilian footwear Company Melissa worked with Post It Note manufacturer 3M to create this amazing opening exhibit at their São Paulo flagship store, using 350,000 coloured Post-it Notes. Over 30,000 of them had spontaneous messages of love written on them from local residents.

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25 animators, 350,000 post-its and five months later, this video tells the complete story from start to finish.

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