The future of music

By Mike Ashworth | May 3, 2009

gerd-leonhard-future-of-music-industry

Whether you are a musician, music management, record label etc. you can all benefit by checking out the work of Gerd Leonhard. He has recently published a book titled Music2.0. This is his second book on the future of the music industry.

Music2.0 is an inspiring and invigorating collection of Music & Media Futurist Gerd Leonhard’s best essays and blog posts on the future of the music industry.

Music2.0 clearly describes what the next generation of music companies will actually look like; hence the use of the term Music2.0, a catch-all phrase derived from the increasingly over-used “Web 2.0.”

Gerd has selected the best essays on the key questions: what are the principles that will define the next iteration of the music business, and what will future success look like?

Gerd does not mince his words when it’s about spelling things out, and his style is engaging as well as hard-hitting and provocative.

While reading the book it is often exciting to see that many of Gerd’s predictions have indeed come true, by now, such as the major record labels dropping DRM, in late 2007.

Music2.0 presents the best of Gerd’s writings from the past four years without altering the original content too heavily in order to preserve the timeliness and context of when it was actually written.

Music 2.0 Essays By Gerd Leonhard

http://www.lulu.com/content/4816026

Paperback £10.30

Download £1.45

Or you can download a copy of the pdf for free from here (donation suggested)

http://www.music20book.com/

His main website www.mediafuturist.com Where you can subscribe to his blog, newsletter or check out the fantastic amount of free information he publishes.

Follow him on Twitter http://twitter.com/gleonhard

Check out his many videos over at Youtube  http://www.youtube.com/gleonhard

Wikipedia entry http://en.wikipedia.org/wiki/Gerd_Leonhard

Here is a list of some of the most popular essays that he has written during the past few years. http://www.mediafuturist.com/free-pdfs.html

Topics: Arts and Entertainment |

One Response to “The future of music”

  1. An interesting marketing idea for bands and musicians | Mike Ashworth
    10:08 am on May 16th, 2009

    [...] is of  paramount importance in the world of music 2.0 because this is  where the opportunities [...]

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