Mike Ashworth

The older you get, the better you get. Unless you are a banana.

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Serve your fans

By Mike Ashworth | May 5, 2009

Here, in exclusive video, is the presentation given to MidemNet January 17, where Techdirt/Studio 64’s Mike Masnick explains how Nine Inch Nails’ multi-platform, ultra-creative launch campaign was a prime example of “Serving your Fans”. NIN frontman Trent Reznor notably left extracts of his new album for people to discover in concert venues; parts of an ARG (alternate reality game) puzzle fans had to work out. As Masnick puts it:

The core of the presentation is the following simple “formula” that is the basis for making money in the music business (and, I’d argue, many other businesses) in the digital era:

Connect With Fans (CwF) + Reason To Buy (RtB) = The Business Model (££££)