keep what you got by giving it all away: tales from a record label
By Mike Ashworth | May 5, 2009
At the Midem conference in January, Martin Thörnkvist, who own a record label, horrified many of the attendees with some fresh thinking about the world of music distribution. Some of his ideas are listed below. The full article can be read here
- It’s better to have 100.000 listeners and 100 buyers than 100 listeners and 100 buyers.
- People will pay for music even if they can get some or all of it for free.
- Links, embed codes etc are amazingly powerful tools of spreading music and all other digital content. This spreadability is great for business.
- Word of mouth is great however word of mouse is many times as powerful. It has a global reach and transfer itself by the speed of sound.
- Stop focusing on that everybody didn’t pay for their specific copy.
- I think will see a revival of the official artist site.
- The big social networks (Myspace, Facebook, Last.fm etc) will be used to attract new fans and then do whatever they can to get the eyeballs to their own website where they eventually can own the discussion and build a close and mutual relationship that fans and band can earn money and love from.
- The larger music labels music business state that “it’s all about the music” however in 9 times out of 10 they mean “it’s all about the money”, huge amounts of money.
- So how did we succeed? We gave much of it away for free. Every time we release a new set of songs there are free downloads and we encourage fans and bloggers to help us spread it.
Topics: Arts and Entertainment |
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